Pay Per Head

How to Run a Bookmaking Operation Using Pay Per Head

What is pay per head?

It means that you’re in charge of your own pay per head setup, that you pay for the management software for pay per head, but not for anything else.

Pay per head sites work with a network of bookmakers that place bets on sporting events, and they take a percentage of every bet placed through their site.

The pay per head company does everything from paying out winnings to taking a cut of each losing bet to pay for its services. Because you are running your own pay per head software, you make all the decisions about how much to pay out; where to advertise; etc.

The main advantages to this model: – Since it’s pay per head you pay for software and nothing else, there are no additional pay per head fees beyond your monthly bookmaker costs. That allows your pay per head business to work with as little or as much capital as necessary.

You can run a pay per head operation virtually anywhere in the world using pay per head software from anywhere that has Internet connection.

Because pay per head sites do most of the bookmaking work, you will free up time to take on more clients, which means more income for you without working any harder than you already are at handling bookies for pay per head.

So, just because you’re working with pay per head doesn’t mean there won’t be an increase in revenue over what you’re already bringing in.

You have complete control of pay per head site decisions and pay outs, meaning you can be as aggressive or conservative with payouts as you like.

Since a pay per head sites provides bookie software; the pay per head provider runs your odds; they handle customer service issues and tickets, etc.; it means that not only will your pay per head business cost less than setting up an independent bookmaking operation, but you won’t need to hire any additional staff members beyond what is absolutely necessary.

One pay per head site can have hundreds of bookies, which means you don’t need to pay for software and pay per head services for every pay per head bookmaker that signs up; just the one time cost of pay per head software.

However, as with anything else in life, there are pay per head pros and cons with running a pay per head operation vs. setting it up on your own.

Which pay per head model is right for you will depend upon factors including what your goals are; how much money you have available; etc.

Pay Per Head Pros

The first pay per head option is, of course, the availability of online pay per head sites . Though they do charge an initial setup fee (which is typically around $10 if pay per head online is all you need from them); bookie software; major sports odds, payouts, and customer service are offered at a fixed price.

The pay per head setup fees for pay per head sites can frequently be waived depending upon the size of your business; how much money you’re willing to spend on pay per head services; etc.

Pay Per Head Cons

You don’t have direct control over pay outs or pay offs. That means what percentage of each bet you keep is limited by what the operator has on offer in its payoffs area . If you want more flexibility with payouts that could limit your options.

Depending upon what type of payoffs you offer or where you want to take your bookmaking operation will determine whether pay per head is right for you. For example, a pay per head reviews site is the best way to find a good pay per head provider.

Those who only need pay per head software (which is all that pay per head sites offer) and don’t need/want hands-on help from a pay per head service…and not much else. – Those looking to start an independent pay per head operation on a very small scale with little or no capital available.

Some things you may already know about the payoffs options available to you when it comes to pay per head software payoffs are that pay per head networks only pay off at -EV (which is why pay per head sites are generally considered payoffs poor); pay per head affiliates can’t offer bets with payoffs greater than 10:1; and, depending upon the bookmaker you ask (or search for online); pay per head payoffs may vary from as high as 100:1 to as low as 3:1.

However, even though those limitations exist with your pay per head software , they aren’t necessarily absolute when it comes to pay per heads . It just means that if you set yourself up for these types of bookmaking outcomes, customers are more likely to sign up with other betting sites or not even place payoffs at all. However, pay per head payoffs don’t have to be a limitation no matter what pay per head software payoffs you offer or pay offs you pay out .

You just have to understand the pay per head pros and cons of each payoff option; take advantage of pay per head affiliates as much as possible (even if they aren’t fully bookmaking affiliate friendly); actively promote your bookmaking operation offline ; provide excellent customer service.

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